Category: Digital Marketing

Zingly.ai generated $10 million in seed funding to launch its collaborative customer experience platform, which seeks…

Although AI has high adoption and integration rates, new research from marketing agency Realm B2B revealed…

Contentstack, a headless content management system, released “Personalization Reimagined,” a series of innovations design to address…

Demand Spring is an integrated revenue marketing consultancy that seeks to help marketing organizations scale their…

As if the B2B buyer’s journey hasn’t changed enough over the past few years, Gen Z…

SiftHub is an AI platform designed to act as a central hub to collate and sift…

Since ChatGPT exploded onto the scene in late 2022, it — along with other large language…

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM)…

Between curating customer data, piecing together buyer personas, tailoring content and leveraging automation tools (to name…

Nimble, a social sales and marketing CRM, added Email Sequences to its product line-up to help…

AdLib Media Group, a self-serve demand side platform, teamed up with Kargo, a media activation platform for…

Exclaimer is a provider of email signature solutions designed to empower email signature management by delivering…

Chief Sales Officers (CSOs) are inundated with new technologies to invest in, but most only fill…

More than one-third of B2B marketers think their measurement and attribution processes need improvement — and…

ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s…

At the 2024 Gartner CSO & Sales Leaders Conference, the company’s analysts took the stage to…

ValueSelling Associates, a sales training company, released ValueCoach AI, a value-based AI coaching tool engineered to…

Outreach, a sales execution platform, released Smart Account Plans, a new capability designed to highlight all…

During the 2024 B2B Marketing Exchange, I hosted a panel discussion featuring some of the industry’s…

Since ChatGPT’s release in Fall 2022, artificial intelligence (AI) has dominated conversations around the globe. Whether…

Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers…

Amplify10 introduced its AI-powered sales execution platform, which harnesses the power of Salesforce CRM and serves…

Customer retention is the new acquisition — and to build strong relationships with existing customers, 84% of…

Content Guardian helps provide AI content detection through its multi-checker platform, which combines leading AI content detectors…

Despite marketing budgets falling to just 8% of overall company revenue, marketers are taking that little…

INFUSE, a provider of B2B demand generation services, collaborated with revenue AI-powered ABM platform 6sense to help…

Revenue operations (RevOps) is a relatively new term that appears with growing frequency: LinkedIn identified Chief…

More than three-fourths (76%) of marketers expect budget increases this year, with 31% of those respondents…

Clari, an enterprise revenue platform, revealed several new innovations that reportedly help revenue leaders more accurately…

Banzai is a marketing technology company that seeks to provide essential marketing and sales solutions for…

Responsive revealed its AI-powered strategic response management (SRM) platform, which is designed to help organizations seamlessly collaborate…

Uberflip, a content marketing platform, redesigned its platform to better help B2B marketers deliver personalized engagement…

Business today primarily happens in a digital environment, leaving people hungry for authentic, in-person experiences. Event…

According to new research, more than 40% of women cite work/life balance as a top challenge,…

Account-based platform RollWorks, a division of NextRoll, released Command Center, an interactive ABM dashboard that seeks to…

Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking…

Higher Logic Vanilla, a community platform, revealed a new integration with SlapFive, a customer marketing and…

The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted…

Salesforce revealed a new user experience for sales leaders within Slack Sales Elevate, a sales workspace…

Lightricks is an AI-first photo and video creation platform designed to help produce engaging, top-performing content.…

Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view…

Oracle revealed new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX), which are designed…

Nooks, an AI dialing and prospecting platform, raised $22 million in series A funding, bringing its…

In the whirlwind that is B2B demand generation, everyone’s trying to catch lightning in a bottle.…

Cassie is a consent and preference management platform designed to assist businesses with building long-term customer…

Vidyard, an online video platform, introduced “hyper-realistic” AI Avatars designed to look and sound like specific…

6sense, a revenue intelligence platform, introduced the 6dimensional Success Model, a new framework designed to help…

Pipedrive, a sales CRM for small businesses, introduced Pipedrive AI, a new range of AI tools…

Litmus, an email marketing platform, released a trio of new features within Litmus Personalize and Litmus…

Exclaimer, the leading email signature management platform, released its latest feature, Campaigns. The new solution is designed…

When prospects and buyers are stymied by a fragmented customer experience, it generates feelings of frustration,…

Opensense, an email management platform, is designed to help marketing, sales and IT teams unlock the…

Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B…

More than half (52%) of prospects and customers leverage email as their main channel of communication…

TechTarget, Inc., a provider of B2B technology purchase intent data and services, released the latest addition…

Clari, a revenue platform, formed a strategic alliance with Deloitte Digital to combine Clari’s Revenue Cadences and Deloitte…

Madison Logic, a global digital account-based marketing (ABM) platform, welcomed Keith Turco as its new CEO.…

Audyence, a media buying platform, offers a Real-Time Demand (RTD) platform that’s designed to help improve…

Revenue Grid, a revenue intelligence solution, unveiled its latest product upgrades, which feature AI and Signals…

If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage…

Kognitiv, an AI-powered marketing platform, added Kognitiv Amplify, an AI-native, outcome-based paid media optimization software, to…

Salesforce announced the beta availability of Einstein Copilot for Tableau, a new capability designed to provide…

Sifthub, an AI platform for sales, raised $5.5 million in a seed funding round led by…

Content marketing is one of the most dominate forces in B2B strategies, but it’s also one…

Datamatics Business Solutions is a technology-driven outsourcing partner for Fortune 1000 companies, growing enterprises and startups…

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7…

Last week, Kate Middleton released a heartfelt video outlining her cancer diagnosis after weeks of speculation,…

Intentsify, a B2B intent data and AI-powered activation solutions provider, released Intentsify Orbit, which the company…

At the 2024 Adobe Summit, Adobe unveiled a suite of innovations designed to deliver 1:1 personalization…

It’s a common understanding that adequate resources are essential for making an impact — but today’s…

Canva, a visual communication platform, acquired Affinity, a creative software suite for professional photo editing, illustration,…

Airtable, a low‒code platform that helps users build next‒gen apps, revealed additional capabilities for its Airtable…

Conversica, Inc, a provider of conversational AI solutions, revealed a new solution for marketing automation platforms…

As we enter Q2, there’s no better time to revolutionize campaign strategies for unparalleled success in…

Folloze, a no-code B2B buyer experience platform, is used by B2B marketing, sales and revenue teams…

Content Guardian, an AI content detection platform with eight built-in content checkers, entered the market with…

Wistia, a video marketing platform, unveiled its “2024 State of Video Report,” which featured user data from…

Leadspace, a B2B customer data platform (CDP), aims to deliver B2B buyer profiles, total addressable market…

Zeda.io, a customer insights hub, released Insights 2.0, an AI-driven Copilot tool that seeks to transform…

SugarCRM, an AI-driven sales automation platform, teamed up with Mediafly, a sales enablement and content management provider,…

ON24, an intelligent engagement platform for B2B sales and marketing, integrated with Calendly, a scheduling automation…

Aircall, a customer communication and intelligence platform, appointed Tom Chen as its new Chief Product Officer…

Demand Gen Report’s parent company, Emerald, unveiled its newest brand at the B2B Marketing Exchange (#B2BMX)…

Emerald Studio — Emerald’s newly minted content agency — took the B2B Marketing Exchange (#B2BMX) stage a few…

When we think of Taylor Swift, we think of someone who has evolved over the years…

Clari, a revenue platform, added several new features its RevAI functionality, which is designed to leverage predictive…

MetaRouter, a provider of server-side tag management, revealed enhancements to its Sync Injector feature, which is…

Only 5% of businesses are in the market to buy your products or services at any…

Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by…

ZoomInfo is a go-to-market (GTM) platform for businesses to find, acquire and grow their customers. It…

Gigasheet, a platform for data management and analysis, teamed up with RevenueBase, a sales intelligence data provider, to help…

Shift Paradigm, a digital transformation and personalized messaging firm, acquired Principle Studios, a design and technology…

Sailes, an AI-powered sales prospecting provider, debuted Sailebot 2, an autonomous AI system designed to eliminate manual…

Openprise, a provider of revenue operations (RevOps) data automation, closed a $25 million Series B equity…

From phone calls and in-store interactions to chatting online, customers have multiple channels for contacting your…

If you’ve spent any time on the Demand Gen Report website in the past year, you…

Openprise, a provider of revenue operations (RevOps) data automation, closed a $25 million Series B equity…

Sailes, an AI-powered sales prospecting provider, debuted Sailebot 2, an autonomous AI system designed to eliminate manual…

Folloze, a no-code B2B buyer experience platform, released the Folloze Website Engager, a new toolkit designed to…

Digitalzone, a B2B marketing and demand gen solutions provider, appointed Sonjoy Ganguly as Chief Product Officer…

Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to…

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part…

Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90%…

BoostUp, a provider of AI-powered revenue operations and intelligence solutions, appointed Justin Shriber as CEO. In…

Content’s “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all…

Photoroom, an AI photo editor, closed a $43 million Series B funding round led by new and previous…

The underlying theme throughout most of the sessions was the various factors that impact the backbone…

Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences…

Lockr is an adtech-friendly single-sign-on (SSO) platform that seeks to help consumers manage their online identities.…

The internet, already a place where trends, products and platforms come and go with incredible speed…

CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its…

Promo.com, an end-to-end generative AI platform for social video, launched PromoAI Creative Copilot, a new feature…

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of…

Truent.ai seeks to improve the way businesses identify and connect with financial institutions to create, convert…

Salesloft, an AI-powered revenue orchestration platform, acquired buyer experience and conversational AI company Drift to help bridge…

Glassbox’s digital experience intelligence platform was created to automatically capture, visualize and analyze every digital journey…

TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B…

Conversica, Inc., a provider of conversational AI solutions, released its Contextual Response Generation solution to help…

But it would be a mistake to conflate email’s reliability with stodginess. As marketers encounter technological…

Corporate Visions, a provider of science-backed revenue growth services, released an automated customer feedback platform, TruVoice.…

Pipeliner CRM, a sales enablement tool and CRM software, expanded its roster of free applications to…

The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting…

BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product…

On Feb. 1, 2024, Yahoo and Google implemented new bulk email sending rules to help pare…

Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is…

Integrate offers a cross-channel demand management SaaS platform for enterprise B2B demand and marketing operations teams.…

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs.…

Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that…

Conga’s revenue lifecycle management system is designed to unify order configuration, execution, fulfillment and contract renewal…

Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase…

Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created…

Intellimize, an AI-driven optimization platform, launched AI Landing Pages, a new capability designed to help marketers…

Regie.ai, an AI-powered prospecting platform, released Sales Auto-Pilot, a new feature that combines the power of…

The concept of data-driven marketing promotes the idea that more information leads to better results. But…

Snowflake, a data cloud company, welcomed Brad Burns as its new Chief Communications Officer (CCO). In…

SnapLogic, an integration platform as a service (iPaaS) provider, unveiled the GenAI Builder, which the company claims…

Vendelux is an AI-powered event intelligence platform designed for event marketers and event organizers. The platform…

ON24 launched the next generation of its intelligent engagement and webinar platform, which features AI-powered intelligence…

The road to hell might be paved by good intentions, but the road to excellent marketing…

Mixmax, a sales engagement platform, launched a new SMS feature that’s designed to help revenue teams…

The first audience that most advertisers work with is their own website visitors. After all, retargeting…

Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the…

Litmus is designed to help marketers create, personalize, test, review and analyze every email send by…

HubSpot entered into a definitive agreement to acquire B2B data provider Clearbit. Through the acquisition, HubSpot plans…

The new Social Feeds feature seeks to help organizations: Expand social media marketing reach for…

Integrate, a demand management platform, debuted Pipeline360, its new media arm that seeks to offer an…

Glassbox, a digital experience platform, released its enterprise-ready AI assistant, Glassbox Insights Assistant (GIA). In combination…

TechTarget, a provider of B2B technology purchase intent data and services, entered a definitive agreement to…

Revenue marketing consultancy Demand Spring announced the availability of its Managed Services offering, which is designed to give organizations access…

Stockpress, a file management platform, raised $1.8 million in seed funding, bringing its total capital raised…

The first wave of generative AI is starting to crest in enterprise selling, and it’s already…

ValueSelling Associates, Inc., a global sales training company, offers the ValueSelling Framework, which the company says…

Quizzly is an engagement and data collection tool for brands and publishers. It is designed to…

We’re living in a time where digital marketing messages constantly flood our inboxes and social media…

Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new…

ON24, a webinar software and virtual event platform, revealed that its annual launch event — ON24 Next…

Integral Ad Science (IAS), a global media measurement and optimization platform, announced the general availability of…

As sales executives are expected to do more with less, operational support across departments becomes even…

The B2B sales world is moving forward at breakneck speed, and sellers are falling behind. A…

Avalara, a tax compliance platform, seeks to help public and private businesses simplify their end-to-end tax…

Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers…

LinkedIn released two AI-powered features — Account IQ and Relationship Map — to enhance its existing Sales Navigator platform. Account…

Default, an inbound go-to-market (GTM) platform, rolled out its new AI-powered inbound sales funnel designed to…

Intentsify, a provider of AI-generated intent intelligence and full-funnel customer engagement solutions, revealed new multi-language intent…

Seedtag is a contextual advertising company that aims to create highly impactful and engaging solutions for…

OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round…

Salesloft, an AI-powered global revenue workflow platform, named Randy Littleson as its new Chief Marketing Officer…

However, it’s not all smooth sailing for RevOps strategies: The need for effective data governance remains…

Vendelux, an AI-powered event intelligence platform, raised $14 million in a Series A funding round led…

Blood, sweat, tears and a whole lot of financial investment is needed to win new logos…

ProTexting, a mobile marketing solutions provider, introduced a seamless integration with customer engagement platform Twilio to…

Software AG aims to help companies create effortlessly connected experiences for their customers, employees and partners.…

As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has…

Uberflip, a content engagement platform, announced Jeremy Schultz as the company’s new CEO and Jonathan Cogan as Chief Revenue Officer…

Offering more than 30 customizable holiday-themed AR experiences, Cardii’s technology seeks to provide recipients with a…

Selling high-value deals in the B2B world today involves engaging with a buying committee rather than…

Autoklose, a sales email automation platform, announced the availability of Autoklose Komposer, an AI-powered tool that seeks…

Vende Digital, a B2B digital marketing agency, formed a partnership with Jasper, an AI copilot for marketing…

Lavender is an email intelligence company designed to provide an AI-powered sales email coach to help…

Since 2016, one of the most eagerly anticipated days for musically inclined Millennials and Gen Z’ers…

Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital…

Mine, an AI-powered data privacy company, raised $30 million in Series B funding in a round co-led by…

In the ever-evolving landscape of B2B marketing, the convergence of artificial intelligence (AI) and ABM has…

Redactable, an AI-based redaction platform, generated $5.5 million in seed funding led by Gradient Ventures with participation from additional investors.…

ChatGPT celebrated its first birthday on Nov. 30 and, after a meteoric launch, B2B marketers are…

SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate…

Applause is a world leader in testing and digital quality. Utilizing its test case management platform…

Seek AI, a developer of generative AI for data solutions, integrated its natural language to SQL…

AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to…

Folloze, a no-code B2B buyer experience platform, released Folloze GeneratorAI, a content engine that seeks to…

In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to…

RevLine Marketing, a provider of lead generation services, appointed its Co-founder Mark Nachlis as the new…

Smartling, Inc., an AI-driven translation management platform, integrated with Iterable, an AI-powered customer communication platform, to combine…