Category: Digital Marketing

Alta, a provider of AI-powered revenue workforce solutions, has raised $7 million in seed financing and…

A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have…

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are…

Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief…

At a time when many B2B marketing teams are focusing on automation and scale, a select…

Day 2 of B2BMX featured three keynote addresses, all jam-packed with invaluable insights and tactical takeaways…

Pipeline 360 has partnered strategically with global B2B content services specialist, The Expert Network to create…

How can B2B executives, especially those in sales, use artificial intelligence (AI) effectively — but without…

SalesboxAI, a provider of AI-driven B2B marketing and sales solutions, has launched a new AI-powered solution…

Nooks and LeadIQ are bringing mobile data validation and enrichment capabilities to the Nooks AI Sales…

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of…

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation…

Outreach has launched new features and product enhancements for its sales execution platform to support entire…

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although…

Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful…

To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have…

As a world-class public research university, Penn State is dedicated to creating a positive environment for…

A new report from Oktopost reveals new trends driving the future of B2B social media strategies.…

Vidyard a video messaging and asynchronous communications platform, has launched an agentic solution that creates and…

The 2025 marketing predictions are in, and the trends for the rest of the year are…

Medigap Life is one of the nation’s top insurance agencies that focuses on Medicare insurance products.…

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert…

What’s driving the next wave of website experience? It should come as no surprise that automation…

Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency…

Sales professionals today find themselves navigating a dynamic and ever-changing landscape. Platforms like LinkedIn’s Sales Navigator…

LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a…

“Sales processes have become overcomplicated and with so many administrative and complex tasks required, sales teams…

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired…

Plumbers play an essential role in building construction: They’re responsible for a key piece of critical…

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche…

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform,…

As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing…

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help…

New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those…

At the heart of almost every B2B lead generation campaign sits gated long-form content. From white…

Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies,…

Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April…

If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion…

In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are…

Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal…

There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in…

Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the…

In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least…

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign…

Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks…

An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success…

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A…

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the…

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in…

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for…

MediaRadar, an advertising intelligence platform, launched AI Outreach Writer, a generative AI solution designed to help…

Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger…

Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of…

The most visited websites share personal data with an average of 17 third-party advertisers in the…

Marketers, we have an AI problem: But it’s probably not the one you’re thinking of. While…

Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa…

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of…

More than half (59%) of global businesses regret at least one software purchase they made in…

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right…

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its…

If you feel like you’re swimming in a sea of content, you’re not alone. According to…

Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide…

Privacy policies have long been used by businesses to describe their data collection and processing practices…

Salesloft, a revenue orchestration platform, released a Command Center to extract and analyze sales data. The Command…

Tribble, an AI request-for-proposal (RFP) tool, integrated with Box, an intelligent content management (ICM) platform, to…

Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company. The…

Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking…

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos,…

Exclaimer, an email signature management solution, revealed a new integration with HubSpot designed to help marketers…

Most of us have heard the saying, “If you do what you’ve always done, you’ll get…

Openprise, a revenue operations (RevOps) data automation provider, released AI-agent Factory, a set of new AI…

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The…

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80%…

Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner…

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead…

Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to…

Integrate, a lead management and data governance solution, released several new features designed to enhance how…

If there’s one thing I love, it’s an extended metaphor — and the holidays provide ample…

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just…

Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth,…

Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable teams to accelerate campaign ideation…

I have good news and bad news: The good is that the “2024 Account-Based Marketing Benchmark…

OneMagnify, a data science-driven marketing solutions provider, acquired Emodo, a connected TV (CTV)-first advertising marketplace, to…

SundaySky, an AI-powered video platform, released an AI image generation feature as part of its AI…

When used as part of a unified, multichannel account-based marketing (ABM) strategy, content syndication is a…

Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence provider,…

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B…

Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst…

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80%…

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with…

The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage…

Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers…

It’s no secret that there are a lot of complexities in B2B marketing — and on day…

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data,…

Day two of the B2B Marketing Exchange East event was all the nitty-gritty of account-based marketing…

The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author…

The two best times to engage B2B buyers are over the weekend and at the beginning…

Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to…

The agenda for B2B Marketing Exchange East (#B2BMX East) is already jam-packed with keynotes, breakouts, workshops,…

Looking beyond numbers, an organization’s C-suite is a strong indicator of how a business will perform.…

The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading…

Workday is designed to unite finance and HR on a single AI-driven platform to help empower…

As digital-first — aka Millennial — buyers upend the traditional notions of the buyer’s journey, they’re bringing…

Wistia, a video marketing platform, partnered with Adobe Podcast to integrate Adobe’s AI-powered Enhance Speech into the Wistia video editor.…

The most consequential number in sales is 40, as it’s crucial for capturing the immense impact…

Nimble, a relationship-focused CRM, released an Email Sequence Automation feature, which seeks to integrate the recently…

We’re in the final stretch before the B2B Marketing Exchange East (#B2BMX East) kicks off, and…

The best time to connect with prospects, customers and colleagues via email is during the winter…

Sellers who effectively partner with AI tools are 3.7X more likely to meet quota than those…

As artificial intelligence (AI) becomes more commonplace in businesses across all industries, 76% of B2B marketers…

At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret…

Goldcast, an AI-powered video campaign platform, built Brand Voice, a new feature designed to create custom voice…

Amplemarket, an AI sales copilot, launched Duo, an AI product designed to serve as a personal sales…

As it grows more difficult to stand out in an overcrowded marketplace, marketing leaders’ roles are…

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to…

Vidyard, an online video platform, released new capabilities for its AI Avatars, which are designed to…

While weekdays were traditionally prime time for B2B engagement, new research indicated it might be wise…

Databook, a provider of AI-powered account intelligence for enterprise sales, unveiled DatabookGPT, a new suite of…

Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the…

Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected…

CallRail, an AI-powered lead and conversational intelligence platform, revealed a new integration with Typeform, a form-builder and…

Marketbridge, a growth consulting and marketing firm, launched a new consultancy “powerhouse” that incorporates the specialties…

Champion, an AI-powered customer advocacy platform, closed an oversubscribed $3.3 million seed founding round. The company…

There’s a lot of innovation surrounding B2B Marketing Exchange East: A new name and location, and…

Consensus, an enterprise demo automation solution, acquired ReachSuite, a full-funnel live product demo company, to help…

There was once a time when sales reps took the lead on B2B sales — but today,…

Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” which…

Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than…

Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can…

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means…

The board meeting is a unique quarterly ritual that can often frustrate CMOs — while 94%…

When it comes to AI adoption, 81% of sales teams are either experimenting with or have…

Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization…

It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s…

AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a…

Outreach, a sales execution platform, released suite of new features designed to help sales and account…

Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over…

In the first five days of the 2024 Paris Olympics, viewership was already up 79% from…

Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for…

AI is more than just the latest buzzword — it’s now a critical component of guiding decision-making…

InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue…

Last year, 64% of workers felt obligated to participate in post-work functions, with more than half…

According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing…

ON24, an intelligent engagement and webinar platform, revealed an integration with 6sense, a revenue AI-powered ABM…

Despite repeated declarations of third-party cookie deprecation, Google recently revealed it will not eliminate third-party cookies…

Sybill, an AI sales assistant, raised $11 million in series A funding to expand the solution’s…

Sales development representatives (SDRs) remain nearly indispensable in B2B sales, as 74% of organizations employ at…

Rimini Street, a global provider of end-to-end enterprise software support, products and services, helps provide third-party…

TechTarget, Inc., a provider of B2B technology purchase intent data and services, released TechTarget Market Monitor,…

Like any marketing strategy, businesses are always searching for the best way to interact with their…

There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which…

The B2B Marketing Exchange, an event series produced by Demand Gen Report, announced Neil Patel, Co-founder…

Zilliant is designed to help businesses focus on pricing by managing the entire pricing lifecycle with…

Pitchit, an AI-powered Lead Qualification as a Service (LQaaS) platform, closed an oversubscribed $2.5 million seed…

TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed…

Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s…

UserTesting, a human insight platform, released new innovations designed to help users gather insights, deliver more…

Lusha, a provider of B2B sales intelligence solutions, released Flex Search, a new prospecting experience that…

Forwrd.ai, a B2B predictive AI platform for RevOps, acquired LoudnClear.ai, a multi-layered conversational AI platform. Through…

Pipeline360, Integrate’s media business, released a flexible display advertising platform that leverages AI and first-party segment…

The chatbot market is growing fast: The industry’s U.S.-based revenue was around $190 million in 2016,…

CallRail, an AI-powered lead intelligence platform, announced Convert Assist, a new product that seeks to help…

PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying…

With more than two-thirds of the buyer’s journey conducted covertly, modern buying cycles seem deceptively short.…

Conversive is a digital messaging solution that offers AI features and CRM integrations to help businesses…

When thinking about useful AI tools for demand generation, AI-assisted data analytics are one of the…

There’s a considerable gap between demand generation marketers’ expectations and their goals, as 80% consider getting…

CallRail is an AI-powered lead intelligence platform designed to help all businesses market with confidence. Serving…

Sailes, a developer of AI for sales solutions, released two new capabilities: Digital Labor Live and…

Google recently downplayed the importance of links in search rankings in its updated spam policy, creating…

Modern buying cycles are deceptively short — B2B buyers don’t initiate contact with sales until they’re…

91% of B2B marketing leaders anticipate budget increases, which will ultimately increase content production by 3X…

Nimble is a CRM solution designed for individuals and teams to help enhance relationships, marketing and…

Typeform, a form builder and conversational data collection platform, released Typeform for Growth, a suite of new…

Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like…

In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of…

PathFactory, a B2B content intelligence marketing platform, released ChatFactory, a generative AI-powered buying agent designed to…

The surge in artificial intelligence (AI) tools and resources provided marketers with the power to enhance…

Luster, an AI-powered predictive enablement technology, entered the market with the goal of delivering practice simulations…

Kreato, a player in Colombia’s dynamic construction industry, specializes in the development and manufacturing of prefabricated…

ZoomInfo is a go-to-market platform designed to help businesses find, acquire and grow their customers by…

TechTarget, a provider of B2B technology purchase intent data and services, teamed up with revenue AI-powered…

Demandbase, a provider of AI-driven account-based go-to-market (GTM), revealed the first release from a series of…

Gong, a revenue intelligence platform, enhanced its user-trainable AI and concept capture technology AI Smart Trackers…

Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering…

WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting…

6sense, an ABM platform powered by revenue AI, and Gong, a revenue intelligence platform, revealed a new integration that…

While I love talking about AI, most discussions become an echo chamber around its pitfalls, ethics…

Responsive — (formerly RFPIO) — provides strategic response management (SRM) software to help organizations share and…

AffiniPay is an online payment processing solution that seeks to combine technology with exceptional service to…

Salesloft, a revenue orchestration platform, revealed new AI-powered signal-based selling capabilities designed to ingest recommended content…

CallSine, an AI-driven sales engagement platform, entered the market with its patent-pending CallSine App for enterprise…

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s…

Movable Ink, an AI-powered personalized content platform, enhanced Da Vinci, its AI-native personalization solution, through the…

Outreach, a sales execution platform, released a suite of new capabilities designed to provide clear guidance,…

About B2BMX East Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to…

Reclaim.ai is an AI calendar app designed to automatically schedule meetings, tasks, habits and breaks around…

It’s tough to find two more topics that are more top-of-mind for B2B practitioners than artificial…

B2B deal cycles are moving quickly, as 87% of B2B technology buyers indicated their purchase was…

One key to sales is building strong customer relationships and, while one would expect this to…