Category: Digital Marketing

Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and…

Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM)…

Artificial intelligence (AI) is no longer just a buzzword— it’s a game-changer for B2B marketers looking…

Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power…

Even the strongest go-to-market (GTM) strategies can fail if teams aren’t aligned. Despite all the tools…

Contentstack is rolling out new agentic artificial intelligence (AI) capabilities allow brands to create real-time, contextually-relevant…

With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and…

The annual analysis ranking the world’s leading agencies, B2B Marketing’s The B2B Marketing Global Agencies Benchmarking…

Is lead nurturing still relevant in a world of intent data, artificial intelligence (AI) everywhere and…

Started as a project in a Toronto garage seven years ago, Token Creative Services is a…

As part of its Fall Spotlight product showcase at INBOUND, HubSpot today has unveiled updates to Sales…

Marketing is at the forefront of a transformation being driven by artificial intelligence (AI). AI implementation…

Olto has raised $5.1 million in pre-seed funding for their artificial intelligence (AI) demo engineer that…

As artificial intelligence (AI) becoming increasingly embedded across both R&D and GTM workflows, integration is varying…

CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales…

StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side…

The evolving landscape of sales leadership has ushered in a new era— one where the chief…

Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer…

The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but…

Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge. Executives from the…

Artificial intelligence is no longer just a buzzword— it’s a game-changer for B2B marketers looking to…

The world of sales is dramatically changing, with demand for greater speed and immediate decision-making rendering…

The automotive industry has long operated on the principle that customers need to “kick the tires”…

This October, we’re bringing the energy, innovation and insight of B2BMX to Advertising Week New York…

HG Insights is expanding its offerings,  due in part to a recent acquisition. The California-based company…

The use of artificial intelligence (AI) is filling the gap of the increasing need of B2B…

Agentic artificial intelligence (AI) company Landbase has acquired Adauris, the startup creating custom intent signals through…

“What did you learn at camp this year?” When we were kids, that would be the…

Everyone agrees that artificial intelligence (AI) is a major new technology platform that is going to…

Businesses that fully leverage public relations (PR), as part of their go-to-market (GTM) strategy enjoy stronger…

Here’s how to transform these common marketing mistakes into actionable momentum and strategic wins For marketing…

The 2025 B2BMX Summer Camp starts today, a week-long online experience offering marketing and sales executives seven…

Today is the go-home day for  2025 #B2BMX Summer Camp but we are going to run through the…

Madison Logic and ZoomInfo announced this morning they are entering into an agreement that will combine industry-leading go-to-market (GTM)…

We are excited for Day 3 of the 2025 #B2BMX Summer Camp. Hosted by #B2BMX and Demand…

Day 2 of the 2025 B2BMX Summer Camp features two leaders in the B2B marketing industry that are…

Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward…

On their Intelligent Revenue Platform, Xactly in now offering Intelligence AI Agents that transforms how Sales…

When it comes to digital marketing, The Search Labs in an agency focused on helping local…

B2BMX Summer Camp brings friends old and new together for a weeklong digital summer camp, where…

Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that…

DemandScience is offering a new audience activation solution that brings together account- and persona-based targeting across…

Subscription-based go-to-market services company 2X has acquired Outbound Funnel, a revenue operations consultancy specializing in AI-powered…

The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales…

Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light…

Pricefx has 125 specialized artificial intelligence (AI) Agents to enable B2B companies protect margins, recover revenue,…

Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously…

Webinars remain one of B2B marketing’s most powerful tools, but the landscape has shifted dramatically. With…

As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer…

ValueSelling Associates has launched Val, the first ValueCoach AI avatar that integrates a value-based sales methodology with…

Marketers are taking on more responsibilities in their roles. Interestingly, this trend is more pronounced among…

Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that…

Artificial intelligent (AI) and the current economic climate have vaulted revenue operations (RevOps) into a strategic…

Between being on the defensive in (or the losing end of) various lawsuits and aggressively pushing…

B2B ad dollars are increasingly being used for Connected TV (CTV) campaigns. But advertisers often hesitate…

A recent Salesforce report details just how much artificial intelligence (AI) tools are being used in…

The 2025 ABM Benchmark Survey is live, and we need your voice to drive the future…

Nearly three quarters of respondents in a new report from Integrate and Demand Metric reported their…

Deeto, an artificial intelligent (AI)-native platform turning authentic customer voice into an engine for growth, recently…

Arts & Crafts is the cornerstone to every summer camp and 2025 #B2BMX Summer Camp is no exception! Join Counselor…

Earlier this month, Leadpages  announced its acquisition of Glorify, an intuitive design platform for creating high-performing marketing…

As the recent 2025 Demand Generation Report Benchmark survey showed, scaling personalization is a top priority…

Historically, incentive compensation has been synonymous with sales teams— commissions, bonuses, and performance-based pay structures designed…

The most memorable times at summer camp is the stories your friends share with about their…

Conveyor, a software company focused on automating customer trust workflows in enterprise sales, has raised $20…

Conga research shows a stark truth for revenue leaders and their teams: inefficiencies in revenue operations…

Looking to expand their B2B capabilities, LiveOne has announced a strategic partnership with Synervoz Communications to accelerate…

Salesforce recently released Agentforce 3, an upgrade to its digital labor platform that gives companies the…

Madison Logic recently announced a new integration with Convertr to streamline lead management workflows and increase transparency…

A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful…

MNTN is partnering with ZoomInfo, a go-to-market (GTM) intelligence platform company, to help B2B marketers reach the…

Experiential marketing is having a moment. Companies are investing more in events and activations than they…

For marketing agencies working with home service and trade clients, one of the biggest challenges is…

Set for the week of August 11, the 2025 #B2BMX Summer Camp is a week-long online experience that…

Webinars have long been a staple in the B2B marketer’s toolkit, but the landscape is changing…

Infuse and Impartner have comes together in a strategic partnership designed to transform how vendors and…

When it comes to B2B marketing conetnt, David can still beneath Goliath with well-crafted insights. That…

CallMiner, a provider of artificial intelligence (AI)-powered conversation intelligence to improve customer experience (CX), has acquired…

As part of The 2025 #B2BMX Summer Camp, Josh Baez, Sr. Demand Gen Manager at NetLine will…

Agentic artificial intelligence (AI) decisioning platform Wunderkind recently released Build with Wunderkind— an API-first integration suite designed…

In today’s fast-paced business world, boosting seller productivity is a top priority for organizations aiming to…

As the B2B marketing industry moves into the second half of the year, organizations are reevaluating…

To support its continued investment in GTM-1 Omni, Landbase has raised $30 million in Series A…

What is the best way to reach B2B buyers? For many, it is one that involves…

Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and…

The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff…

Last week, Pipeline360’s Matt Hummel detailed the challenges the B2B industry is currently facing in an…

With potential buyers worldwide not able to attend a tour of facilities in person, the opportunity…

The wait is over! The 2025 #B2BMX Summer Camp schedule is here — a week-long online experience that invites…

Athean is a new artificial intelligence (AI)-driven prospecting and engagement platform aiming to transform how sales…

While artificial intelligence (AI) role in B2B marketing to rise, a new survey details how organizations…

Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for…

With an eye towards delivering the most comprehensive artificial intelligence (AI)-powered revenue growth intelligence (RGI) solutions…

Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex…

A report released last week finds a strategic shift is underway in B2B marketing execution, as…

The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting…

Informa TechTarget has announced a strategic partnership and integration with Outreach, the workflow-first sales execution platform.…

An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current…

The power of incentive compensation extends far beyond traditional sales commissions. It is now a key…

Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing…

In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive…

Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number…

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution…

Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test…

B2B marketers love search marketing and there’s a good reason. Search is a major part of…

Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and…

Companies often expand their product lines— multiple times even— without staff support levels increasing. This results…

With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool…

A recent report by DecisionTelecom takes a deep dive into how SMS marketing is now a core…

Contentstack recently announced the addition of real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration…

Invoca has signed an agreement to acquire Symbl.ai, an AI-driven human intelligence platform. The deal brings Symbl.ai’s broad…

Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing,…

DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the…

Why it’s time to rethink ecommerce for the modern B2B customer Think about the last time…

Apollo.io, a leading AI-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief…

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of…

Across AI has released the Across AI Sales Platform to help B2B sales teams hit their…

As B2B buyer behavior continues to evolve rapidly, marketers are under pressure to rethink traditional engagement…

Which content formats do you plan to invest more in through 2026? How would you describe…

A recent study by Ignition found that 82% of advertising and marketing agencies are delaying or cancelling…

School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d…

A recent report from CaptivateIQ uncover key areas for improvement in how to use incentives to…

For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in…

For global technology leader Unisys, effectively targeting and engaging high-value prospects across its vast market became…

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the…

Expandi Limited and Kompass have entered an alliance aiming to redefine how businesses connect, market, and…

HubSpot is set to expand access to one of their AI agents: Breeze Customer Agent. Starting next…

During a long holidaqy weekend, there’s no better way to get back in the zone than…

As technology continues to evolve, the landscape of B2B buying is undergoing a significant transformation. With…

ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales…

B2B buyer engagement is entering a new era — one that caters to self-service research and…

Infolinks announced a direct integration with Infillion to give the company’s brand and agency clients immediate…

Gong is partnering with Microsoft to integrate Gong’s industry-leading revenue AI platform with Microsoft’s productivity applications…

A newly released Gartner survey found 73% of CSOs are prioritizing growth from existing customers for…

Salesloft announced the expansion of its AI capabilities with 15 new autonomous agents that reduce manual…

Between Apple’s latest iOS updates and Google’s year-old spam policies, email marketing is facing serious headwinds…

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO,…

Infolinks is collaborating with StackAdapt to enable advertisers to tap into Infolinks’ brand-safe, curated supply across…

The 2025 State of B2B Pipeline Growth Survey from Pipeline360 reveled how marketers are navigating the…

Engage is the latest offering from BombBomb, an enterprise-class platform designed to help sales pros cut…

Companies over the last year and a half have developed “AI digital workers” to replace headcount…

Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators…

Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a new era of…

Fullstory, a leading behavioral data company, has appointed of Chad Gold as its chief financial officer…

In 2025, 89% of businesses are using video as a marketing tool as it increases engagement and has a…

Pipeline360’s 2025 State of B2B Pipeline Growth survey found why top-performing marketing teams are excelling as well…

Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens…

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter…

As companies expand, they can struggle to keep up with the demand for automated data analysis.…

Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and…

As the new year started, there was renewed optimism for the growth of attendance for in-person…

After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big…

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them…

Xactly has announced the general availability release of Xactly Design, an industry-first product for incentive plan…

Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built…

“Should we translate our ads?” Working at a global B2B marketing agency, this is a common…

Business leaders are under pressure to deliver value with artificial intelligence (AI) agents, but are struggling…

In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship…

In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive…

Goldcast, the AI-powered B2B video content platform, is now offering Goldcast Recording Studio, empowering B2B marketers…

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a…

Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM…

Companies are grappling to not all incorporate artificial intelligence (AI) into their day-to-day processes. B2B marketers…

As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats…

Imagine this: you’ve just finished your morning coffee, feeling optimistic about today’s prospecting calls, only to…

The slate of webinars for this year’s Master Campaign Optimization has been announced starting April 21.…

DemandScience has acquired two companies to further their investments in AI-driven products that provide marketers with…

Many businesses, especially small and medium sized businesses (SMBs), don’t know where to start with AI.…

The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and…

When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark…

Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors…

The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI)…

Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive…

The Customer Data Platform (CDP) market is undergoing a seismic shift.   Legacy players such as…

Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand…

Xactly recently launched the first in a series of artificial intelligence (AI) programs it is rolling…

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to…

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that…

We’re in the midst of a great AI race. New players are rapidly entering the market,…

Women in revenue-generating roles seek stable and enriching environments that help them progress in their careers.…

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social…

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have…

In today’s hyper-competitive landscape, sellers only have so much time to effectively reach and engage with…

In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more…

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the…

Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to…

In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than…

An uncertain economy is shrinking buying budgets and creating more acquisition and retention pressures for sales…

Dun & Bradstreet has unveiled a new identity solution that connects consumer insights with comprehensive B2B2C…

Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI)…

Redbrick has acquired Paved, a newsletter advertising platform that connects publishers and advertisers with more than 253…

Gong, the AI startup last valued at more than $7 billion, has surpassed $300 million in…

Tiga.ai has raised $2 million in a funding round led by Bull City Venture Partners, Cascade Seed Fund…

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional…

Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the…

Research has often cited that B2B buying cycles are longer and more complex, but marketing and…

Nooks has launched AI Prospector, an artificial intelligence (AI)-powered solution that analyzes real-time buying signals to…

Demandbase has launched Agentbase, a system of connected artificial intelligence (AI) agents designed to help accelerate B2B…